BEATzbyivy

Ishika Verma, “IVY,” is a 21-year-old LA-based makeup artist with a fresh perspective in the industry. In her work, Ishika aims to capture your unique essence, creating a beat that is an extension of you instead of a mask. Her artistry draws on contemporary looks while being rooted in traditional techniques. Her signature beat involves minimalistic skin work paired with maximalist eyes.

As a woman of colour, Ishika prioritizes creating beats that work harmoniously with your skin tone and ethnic features. She has worked backstage at New York Fashion Week for fashion houses like Frederick Anderson, Negris Lebrum, Melke NYC, Kiyoka Hase, Bulan, and Landeros. Her beats have been featured in Vogue Runway U.S. and Elle Spain.